My work

Breathe HR

Blog, web & product content for a well-known HR software brand

Content for a crowded market

During my time at Breathe – a popular people-management software for SMEs – I spent 8 years delivering content with one goal: to cut through the noise in a saturated market. 

From newsletters and email campaigns to product launches, sales enablement materials and blog content, I crafted messaging that set the product apart from the competition and fostered meaningful connection with the target audience.

Examples of my work

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If you’re struggling to differentiate your product in a busy market, I can help.

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